{"id":875,"date":"2020-04-23T01:28:32","date_gmt":"2020-04-23T08:28:32","guid":{"rendered":"https:\/\/potatochipsprocessing.com\/?p=875"},"modified":"2021-09-11T03:08:29","modified_gmt":"2021-09-11T10:08:29","slug":"analysis-of-marketing-strategy-of-lays-potato-chips","status":"publish","type":"post","link":"https:\/\/potatochipsprocessing.com\/id\/analysis-of-marketing-strategy-of-lays-potato-chips\/","title":{"rendered":"Analisis Strategi Pemasaran Keripik Kentang Lay\u2019s"},"content":{"rendered":"
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4,8\/5 - (27 suara) <\/div> <\/div>

When it comes to potato chips, many people think of delicious Lay’s potato chips. So, if we want to use <\/strong>potato chips making plant<\/strong> <\/a>to produce potato chips in large quantities, how can we be as successful as Lay’s? Perhaps you can benefit from the marketing strategy of Lay’s potato chips.<\/p>

About Lay’s<\/h2>

Lay’s Potato Chips is a casual snack food brand owned by PepsiCo. And PepsiCo is recognized as one of the world’s largest food and beverage companies and one of the most successful consumer products companies. Due to its good management, Lay’s potato chips now occupy a high market share and are already a well-known potato chip brand in the world.<\/p>

Marketing strategy of Lay’s potato chips<\/h2>

1. Riset pasar yang mendalam tentang keripik kentang<\/h3>

Pepsi’s market research found that consumers like to eat crispy potato chips. On this basis, Pepsi’s market research concluded that the thinner the potato, the crisper the potato chips. In order to satisfy this consumer preference, Pepsi has cultivated a kind of potato. This potato can be cut thinner than other potatoes, and the color of this potato is whiter. <\/p>

Therefore, it is inevitable that Lay’s potato chips have a higher market share. In addition, the packaging material of Leshi potato chips adopts new materials with high barrier properties, high light-shielding properties, good oil resistance, and can print fine gravure patterns.<\/p>

\"berbagai
various Lay’s potato chips<\/figcaption><\/figure><\/div>

2. Terus memperbarui rasa dan bentuk kemasan<\/h3>

Lay’s potato chips continue to analyze market demand and continue to launch potato chips of various flavors. Common flavors of Lay’s potato chips include original flavor, cucumber flavor, lime flavor, Korean kimchi flavor, tomato flavor, barbecue flavor and so on. In addition, Lay \u2019s also packs potato chips differently according to different tastes, which can better meet the needs of consumers. <\/p>

Selain itu, menurut riset pasar, Leshi menemukan bahwa 49,8% konsumen suka makan keripik kentang dalam kaleng, 33,8% suka makan keripik kentang dalam kantong, dan konsumen yang suka makan keripik kentang dalam kotak berjumlah 15,5%. Oleh karena itu, Lay \u2019s terutama mempromosikan keripik kentang dalam kaleng dan kantong di pasar.<\/p>

\"pengolahan
pengolahan keripik kentang di pabrik<\/figcaption><\/figure><\/div>

Beberapa saran untuk produsen keripik kentang<\/h2>

Through the analysis of Lay’s potato chips processing, we can understand that to establish a potato chips making plant<\/a><\/strong>, we must do a market survey in advance, analyze consumer needs and reasonably arrange specific potato chip production processes.<\/p>

Agar tetap kompetitif di pasar, perusahaan harus memiliki sistem produksi dan manajemen yang baik. Pengolahan keripik kentang sangat penting mulai dari pemilihan bahan baku, pembelian mesin pembuatan keripik kentang<\/a><\/strong> hingga pemantauan proses produksi. Oleh karena itu, produsen keripik kentang harus merencanakan dengan baik.<\/p>

Produsen keripik kentang harus mengikuti tren pasar, memahami kebutuhan konsumen secara penuh, dan terus memperbarui rasa serta bentuk kemasan keripik kentang mereka.<\/p>","protected":false},"excerpt":{"rendered":"

When it comes to potato chips, many people think of delicious Lay’s potato chips. So, if we want to use potato chips making plant to produce potato chips in large quantities, how can we be as successful as Lay’s? Perhaps you can benefit from the marketing strategy of Lay’s potato chips.<\/p>","protected":false},"author":1,"featured_media":876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[361,1361,241],"class_list":["post-875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-analysis","tag-analysis","tag-market-strategy","tag-potato-chips"],"_links":{"self":[{"href":"https:\/\/potatochipsprocessing.com\/id\/wp-json\/wp\/v2\/posts\/875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/potatochipsprocessing.com\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/potatochipsprocessing.com\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/id\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/id\/wp-json\/wp\/v2\/comments?post=875"}],"version-history":[{"count":0,"href":"https:\/\/potatochipsprocessing.com\/id\/wp-json\/wp\/v2\/posts\/875\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/id\/wp-json\/wp\/v2\/media\/876"}],"wp:attachment":[{"href":"https:\/\/potatochipsprocessing.com\/id\/wp-json\/wp\/v2\/media?parent=875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/id\/wp-json\/wp\/v2\/categories?post=875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/id\/wp-json\/wp\/v2\/tags?post=875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}