{"id":901,"date":"2020-04-24T03:12:43","date_gmt":"2020-04-24T10:12:43","guid":{"rendered":"https:\/\/potatochipsprocessing.com\/?p=901"},"modified":"2024-03-29T16:51:11","modified_gmt":"2024-03-29T08:51:11","slug":"why-is-lays-potato-chip-so-success","status":"publish","type":"post","link":"https:\/\/potatochipsprocessing.com\/ja\/why-is-lays-potato-chip-so-success\/","title":{"rendered":"\u306a\u305c\u30da\u30d7\u30b7\u30b3\u306f\u4e2d\u56fd\u306b\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u5de5\u5834\u3092\u8a2d\u7acb\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3057\u305f\u306e\u3067\u3057\u3087\u3046\u304b\uff1f"},"content":{"rendered":"
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4.6\/5 - (14\u7968) <\/div> <\/div>

\u30da\u30d7\u30b7\u30b3\u306f5000\u4e07\u7c73\u30c9\u30eb\uff08\u7d043\u51044600\u4e07\u5186\uff09\u306e\u6295\u8cc7\u3092\u767a\u8868\u3057\u3001\u4e2d\u56fd\u306e\u56db\u5ddd\u7701\u306b \u5927\u898f\u6a21\u306a\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u52a0\u5de5\u5de5\u5834<\/a><\/strong>\u3092\u5efa\u8a2d\u3057\u3001\u591a\u91cf\u306e\u30bf\u30a4\u30b8\u30fc\uff08Taizy\uff09\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u52a0\u5de5\u6a5f\u5668<\/strong>\u3092\u8cfc\u5165\u3057\u307e\u3057\u305f\u3002\u306a\u305c\u30da\u30d7\u30b7\u30b3\u306f\u4e2d\u56fd\u306b\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u5de5\u5834\u3092\u8a2d\u7acb\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3057\u305f\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>

The reasons why Lay’s potato chips so excellent<\/h2>

Pepsi Co.’s Lay’s Potato Chips is now a world-renowned casual snack brand. Among them, Lay’s potato chips are the most representative snacks. There are three reasons can explain why Lay’s potato chips are excellent.<\/p>

1. \u5b8c\u74a7\u306a\u6d88\u8cbb\u8005\u5206\u6790<\/h3>

From the perspective of consumers ‘purchasing psychology, consumers’ psychology of purchasing potato chips mainly includes 1. Taste. 2. Brand. According to a survey, 41% of consumers believe that the taste of potato chips is the most important. So taste is the primary focus of potato chip producers. <\/p>

\u540c\u3058\u30b0\u30ec\u30fc\u30c9\u306e\u88fd\u54c1\u306e\u4e2d\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u5f71\u97ff\u529b\u3092\u6301\u3064\u88fd\u54c1\u306f\u3088\u308a\u591a\u304f\u306e\u8ca9\u58f2\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u8abf\u67fb\u306b\u3088\u308b\u3068\u300121\uff05\u306e\u6d88\u8cbb\u8005\u306f\u30d6\u30e9\u30f3\u30c9\u304c\u8cfc\u8cb7\u3092\u652f\u914d\u3059\u308b\u6700\u3082\u91cd\u8981\u306a\u8981\u7d20\u306e\u4e00\u3064\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u6d88\u8cbb\u8005\u304c\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u3092\u8cfc\u5165\u3059\u308b\u4e3b\u306a\u7406\u7531\u306f\u5fc3\u7406\u7684\u6e80\u8db3\u611f\u3067\u3059\u3002<\/p>

\"\u30b9\u30e9\u30a4\u30b9\u3055\u308c\u305f\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\"
\u30b9\u30e9\u30a4\u30b9\u3055\u308c\u305f\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9<\/figcaption><\/figure><\/div>

2. \u5168\u4f53\u7684\u306a\u7af6\u5408\u5206\u6790<\/h3>

Lay’s has accurately found its market position after conducting research and analysis on its competitors, such as Cobb Potato Chips, Pringles Potato Chips, and Calbee Potato Chips. <\/p>

\u30b3\u30d4\u30c3\u30af\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u306f\u3001\u30c0\u30ea\u30b0\u30eb\u30fc\u30d7\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u30b9\u30ca\u30c3\u30af\u98df\u54c1\u3067\u3059\u30021989\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u3001\u4e3b\u306b\u81a8\u5f35\u98df\u54c1\u3001\u5375\u9ec4\u30d1\u30a4\u3001\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u306a\u3069\u306e\u30b9\u30ca\u30c3\u30af\u98df\u54c1\u3092\u88fd\u9020\u3057\u3066\u3044\u307e\u3059\u3002\u30b3\u30d4\u30c3\u30af\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u306f\u4eba\u6c17\u6b4c\u624b\u306b\u3088\u3063\u3066\u63a8\u5968\u3055\u308c\u3066\u304a\u308a\u3001\u4e3b\u306b4\u3064\u306e\u30d5\u30ec\u30fc\u30d0\u30fc\u306b\u5206\u304b\u308c\u3066\u3044\u307e\u3059\u3002<\/p>

\u30a2\u30e1\u30ea\u30ab\u306e\u30d7\u30ed\u30af\u30bf\u30fc\u30fb\u30a2\u30f3\u30c9\u30fb\u30ae\u30e3\u30f3\u30d6\u30eb\u793e\u304c1970\u5e74\u306b\u5148\u99c6\u3051\u3066\u958b\u767a\u3057\u305f\u30d7\u30ea\u30f3\u30b0\u30eb\u30ba\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u306f\u300150\u5e74\u306e\u6b74\u53f2\u304c\u3042\u308a\u307e\u3059\u3002\u9577\u3044\u9593\u3001\u305d\u306e\u72ec\u7279\u306e\u5473\u3001\u6cb9\u3063\u307d\u3055\u306e\u306a\u3055\u3001\u6301\u3061\u904b\u3073\u3084\u3059\u3055\u3001\u30d0\u30c3\u30c1\u98df\u3044\u306e\u3057\u3084\u3059\u3055\u3067\u3001\u30d7\u30ea\u30f3\u30b0\u30eb\u30ba\u306f\u4e16\u754c\u7684\u306b\u4eba\u6c17\u306e\u30b9\u30ca\u30c3\u30af\u98df\u54c1\u3068\u306a\u308a\u3001\u82e5\u8005\u306e\u30b9\u30ca\u30c3\u30af\u306e\u4e2d\u3067\u6700\u3082\u9078\u3070\u308c\u308b\u4e00\u3064\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>

\"\u5168\u81ea\u52d5\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u751f\u7523\u30e9\u30a4\u30f3\"
\u5168\u81ea\u52d5\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u751f\u7523\u30e9\u30a4\u30f3<\/figcaption><\/figure>

\u30da\u30d7\u30b7\u304c\u4e2d\u56fd\u306b\u5927\u898f\u6a21\u306a\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u5de5\u5834\u3092\u8a2d\u7acb\u3057\u305f\u7406\u7531<\/h2>

1. Lay \u2019s potato chips have a relatively mature market in China. And the consumer’s psychological consumption pattern is basically formed. Therefore, using potato chips processing plants<\/a><\/strong> to produce potato chips in China has great market potential.<\/p>

2. \u88fd\u54c1\u306e\u5473\u306e\u9762\u3067\u306f\u3001\u30ec\u30a4\u30ba\u306e\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u306f\u4e2d\u56fd\u306e\u6d88\u8cbb\u8005\u306e\u5473\u306b\u5408\u308f\u305b\u3066\u52aa\u529b\u3057\u3001\u4f4e\u30ab\u30ed\u30ea\u30fc\u3067\u7f8e\u5473\u3057\u3044\u30b7\u30ea\u30fc\u30ba\u306e\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u3092\u958b\u767a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>

3. \u4e2d\u56fd\u306e\u30b8\u30e3\u30ac\u30a4\u30e2\u306f\u54c1\u8cea\u304c\u826f\u304f\u3001\u5927\u91cf\u751f\u7523\u306b\u9069\u3057\u3066\u304a\u308a\u3001\u9ad8\u54c1\u8cea\u306a\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u306e\u751f\u7523\u306b\u975e\u5e38\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u4f4e\u52b4\u50cd\u30b3\u30b9\u30c8\u3082\u5927\u898f\u6a21\u306a\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u52a0\u5de5\u306e\u597d\u6761\u4ef6\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>

<\/p>","protected":false},"excerpt":{"rendered":"

\u30da\u30d7\u30b7\u30b3\u306f5000\u4e07\u7c73\u30c9\u30eb\uff08\u7d043\u51044600\u4e07\u5186\uff09\u306e\u6295\u8cc7\u3092\u767a\u8868\u3057\u3001\u4e2d\u56fd\u306e\u56db\u5ddd\u7701\u306b\u5927\u898f\u6a21\u306a\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u52a0\u5de5\u5de5\u5834\u3092\u5efa\u8a2d\u3057\u3001\u591a\u91cf\u306e\u30bf\u30a4\u30b8\u30fc\uff08Taizy\uff09\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u52a0\u5de5\u6a5f\u5668\u3092\u8cfc\u5165\u3057\u307e\u3057\u305f\u3002\u306a\u305c\u30da\u30d7\u30b7\u30b3\u306f\u4e2d\u56fd\u306b\u30dd\u30c6\u30c8\u30c1\u30c3\u30d7\u30b9\u5de5\u5834\u3092\u8a2d\u7acb\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3057\u305f\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>","protected":false},"author":1,"featured_media":880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[1452,821],"class_list":["post-901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-analysis","tag-pepsi","tag-potato-chip"],"_links":{"self":[{"href":"https:\/\/potatochipsprocessing.com\/ja\/wp-json\/wp\/v2\/posts\/901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/potatochipsprocessing.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/potatochipsprocessing.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/ja\/wp-json\/wp\/v2\/comments?post=901"}],"version-history":[{"count":0,"href":"https:\/\/potatochipsprocessing.com\/ja\/wp-json\/wp\/v2\/posts\/901\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/ja\/wp-json\/wp\/v2\/media\/880"}],"wp:attachment":[{"href":"https:\/\/potatochipsprocessing.com\/ja\/wp-json\/wp\/v2\/media?parent=901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/ja\/wp-json\/wp\/v2\/categories?post=901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/ja\/wp-json\/wp\/v2\/tags?post=901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}