{"id":901,"date":"2020-04-24T03:12:43","date_gmt":"2020-04-24T10:12:43","guid":{"rendered":"https:\/\/potatochipsprocessing.com\/?p=901"},"modified":"2024-03-29T16:51:11","modified_gmt":"2024-03-29T08:51:11","slug":"why-is-lays-potato-chip-so-success","status":"publish","type":"post","link":"https:\/\/potatochipsprocessing.com\/ko\/why-is-lays-potato-chip-so-success\/","title":{"rendered":"\uc65c \ud3a9\uc2dc\ucf54\ub294 \uc911\uad6d\uc5d0 \uac10\uc790\uce69 \uacf5\uc7a5\uc744 \uc124\ub9bd\ud558\ub294 \uac83\uc744 \uace0\ub824\ud588\ub098\uc694?"},"content":{"rendered":"
<\/div> <\/div>
<\/div> <\/div>
<\/div> <\/div>
<\/div> <\/div>
<\/div> <\/div> <\/div>
<\/div> <\/div>
<\/div> <\/div>
<\/div> <\/div>
<\/div> <\/div>
<\/div> <\/div> <\/div> <\/div>
4.6\/5 - (14\ud45c) <\/div> <\/div>

\ud3a9\uc2dc\ucf54\ub294 \ubbf8\uad6d\uc758 5\ucc9c\ub9cc \ub2ec\ub7ec(\uc57d 3\uc5b5 4\ucc9c6\ubc31\ub9cc \uc704\uc548) \uaddc\ubaa8\uc758 \ud22c\uc790\ub97c \ubc1c\ud45c\ud588\uace0, \uc0ac\ucc9c\uc5d0 \ub300\ud615 \uac10\uc790\uce69 \uac00\uacf5 \uacf5\uc7a5\uc744 \uc124\ub9bd\ud588\uc73c\uba70, \ub300\ub7c9\uc758 \ud0dc\uc774\uc988 \uac10\uc790\uce69 \uac00\uacf5 \uc7a5\ube44 \ub97c \uad6c\ub9e4\ud558\uc600\ub2e4. \uc65c \ud3a9\uc2dc\ucf54\ub294 \uc911\uad6d\uc5d0 \uac10\uc790\uce69 \uacf5\uc7a5\uc744 \uc124\ub9bd\ud558\ub294 \uac83\uc744 \uace0\ub824\ud588\uc744\uae4c?<\/p>

The reasons why Lay’s potato chips so excellent<\/h2>

Pepsi Co.’s Lay’s Potato Chips is now a world-renowned casual snack brand. Among them, Lay’s potato chips are the most representative snacks. There are three reasons can explain why Lay’s potato chips are excellent.<\/p>

1. \uc644\ubcbd\ud55c \uc18c\ube44\uc790 \ubd84\uc11d<\/h3>

From the perspective of consumers ‘purchasing psychology, consumers’ psychology of purchasing potato chips mainly includes 1. Taste. 2. Brand. According to a survey, 41% of consumers believe that the taste of potato chips is the most important. So taste is the primary focus of potato chip producers. <\/p>

\uac19\uc740 \ub4f1\uae09\uc758 \uc81c\ud488 \uc911\uc5d0\uc11c\ub3c4 \ube0c\ub79c\ub4dc \uc601\ud5a5\ub825\uc774 \uc788\ub294 \uc81c\ud488\uc774 \ub354 \ub9ce\uc740 \ud310\ub9e4\ub97c \uae30\ub85d\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\ub2e4. \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc18c\ube44\uc790\uc758 21%\ub294 \ube0c\ub79c\ub4dc\uac00 \uad6c\ub9e4\ub97c \uacb0\uc815\ud558\ub294 \uac00\uc7a5 \uc911\uc694\ud55c \uc694\uc778 \uc911 \ud558\ub098\ub77c\uace0 \ubbff\ub294\ub2e4. \uc18c\ube44\uc790\ub4e4\uc740 \uc8fc\ub85c \uc2ec\ub9ac\uc801 \ub9cc\uc871\uac10 \ub54c\ubb38\uc5d0 \uac10\uc790\uce69\uc744 \uad6c\ub9e4\ud55c\ub2e4.<\/p>

\"\uc2ac\ub77c\uc774\uc2a4
\uc2ac\ub77c\uc774\uc2a4 \uac10\uc790\uce69<\/figcaption><\/figure><\/div>

2. \uc804\ubc18\uc801\uc778 \uacbd\uc7c1\uc0ac \ubd84\uc11d<\/h3>

Lay’s has accurately found its market position after conducting research and analysis on its competitors, such as Cobb Potato Chips, Pringles Potato Chips, and Calbee Potato Chips. <\/p>

Copic \uac10\uc790\uce69\uc740 \ub2e4\ub9ac \uadf8\ub8f9 \uc0b0\ud558\uc758 \uc2a4\ub0b5 \uc2dd\ud488 \ube0c\ub79c\ub4dc\uc774\ub2e4. 1989\ub144\uc5d0 \uc124\ub9bd\ub418\uc5b4, \uc8fc\ub85c \ud479\uc2e0\ud55c \uc2dd\ud488, \uacc4\ub780 \ub178\ub978\uc9c0 \ud30c\uc774, \uac10\uc790\uce69 \ub4f1 \uc2a4\ub0b5 \uc2dd\ud488\uc744 \uc0dd\uc0b0\ud55c\ub2e4. Copic \uac10\uc790\uce69\uc740 \uc778\uae30 \uac00\uc218\ub4e4\uc774 \ud64d\ubcf4\ud558\uba70, \uc8fc\ub85c 4\uac00\uc9c0 \ub9db\uc73c\ub85c \ub098\ub25c\ub2e4.<\/p>

Procter & Gamble \ubbf8\uad6d \ud68c\uc0ac\uac00 1970\ub144\uc5d0 \uc120\ubcf4\uc778 Pringles \uac10\uc790\uce69\uc740 50\ub144\uc758 \uc5ed\uc0ac\ub97c \uac00\uc9c0\uace0 \uc788\ub2e4. \uc624\ub79c \uae30\uac04 \ub3d9\uc548 \ub3c5\ud2b9\ud55c \ub9db, \uae30\ub984\uc9c0\uc9c0 \uc54a\uc740 \ub290\ub08c, \ud734\ub300\uac00 \uac04\ud3b8\ud558\uace0 \uc77c\uad04 \uc12d\ucde8\uac00 \uac00\ub2a5\ud558\ub2e4\ub294 \uc810\uc73c\ub85c \uc778\ud574 Pringles\ub294 \uc810\ucc28 \uc138\uacc4\uc801\uc778 \uc778\uae30 \uc2a4\ub0b5\uc774 \ub418\uc5c8\uc73c\uba70, \uc80a\uc740\uc774\ub4e4\uc758 \uac04\uc2dd \uc120\ud0dd\uc9c0 \uc911 \ud558\ub098\uac00 \ub418\uc5c8\ub2e4.<\/p>

\"\uc804\uc790\ub3d9
\uc804\uc790\ub3d9 \uac10\uc790\uce69 \uc0dd\uc0b0 \ub77c\uc778<\/figcaption><\/figure>

\ud3a9\uc2dc\uac00 \uc911\uad6d\uc5d0 \ub300\ud615 \uac10\uc790\uce69 \uacf5\uc7a5\uc744 \uc124\ub9bd\ud55c \uc774\uc720<\/h2>

1. Lay \u2019s potato chips have a relatively mature market in China. And the consumer’s psychological consumption pattern is basically formed. Therefore, using potato chips processing plants<\/a><\/strong> to produce potato chips in China has great market potential.<\/p>

2. \uc81c\ud488 \ub9db \uce21\uba74\uc5d0\uc11c, Lay\u2019s \uac10\uc790\uce69\uc740 \uc911\uad6d \uc18c\ube44\uc790\uc758 \ucde8\ud5a5\uc5d0 \ub9de\ucd94\uae30 \uc704\ud574 \ub178\ub825\ud558\uba70, \uc800\uce7c\ub85c\ub9ac\uc640 \ub9db\uc774 \uc88b\uc740 \uac10\uc790\uce69 \uc2dc\ub9ac\uc988\ub97c \uac1c\ubc1c\ud558\uc600\ub2e4.<\/p>

3. \uc911\uad6d\uc758 \uac10\uc790\ub294 \ud488\uc9c8\uc774 \uc88b\uace0 \uc0dd\uc0b0\ub7c9\uc774 \ub9ce\uc544 \uace0\ud488\uc9c8 \uac10\uc790\uce69 \uc0dd\uc0b0\uc5d0 \ub9e4\uc6b0 \uc801\ud569\ud558\ub2e4. \ub0ae\uc740 \uc778\uac74\ube44\ub3c4 \ub300\uaddc\ubaa8 \uac10\uc790\uce69 \uac00\uacf5\uc5d0 \uc720\ub9ac\ud55c \uc694\uc778 \uc911 \ud558\ub098\uc774\ub2e4.<\/p>

<\/p>","protected":false},"excerpt":{"rendered":"

\ud3a9\uc2dc\ucf54\ub294 \ubbf8\uad6d\uc758 5\ucc9c\ub9cc \ub2ec\ub7ec(\uc57d 3\uc5b5 4\ucc9c6\ubc31\ub9cc \uc704\uc548) \uaddc\ubaa8\uc758 \ud22c\uc790\ub97c \ubc1c\ud45c\ud588\uace0, \uc911\uad6d \uc0ac\ucc9c\uc5d0 \ub300\ud615 \uac10\uc790\uce69 \uac00\uacf5 \uacf5\uc7a5\uc744 \uc124\ub9bd\ud588\uc73c\uba70, \ub300\ub7c9\uc758 \ud0dc\uc774\uc988 \uac10\uc790\uce69 \uac00\uacf5 \uc7a5\ube44\ub97c \uad6c\ub9e4\ud558\uc600\ub2e4. \uc65c \ud3a9\uc2dc\ucf54\ub294 \uc911\uad6d\uc5d0 \uac10\uc790\uce69 \uacf5\uc7a5\uc744 \uc124\ub9bd\ud558\ub294 \uac83\uc744 \uace0\ub824\ud588\uc744\uae4c?<\/p>","protected":false},"author":1,"featured_media":880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[1452,821],"class_list":["post-901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-analysis","tag-pepsi","tag-potato-chip"],"_links":{"self":[{"href":"https:\/\/potatochipsprocessing.com\/ko\/wp-json\/wp\/v2\/posts\/901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/potatochipsprocessing.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/potatochipsprocessing.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/ko\/wp-json\/wp\/v2\/comments?post=901"}],"version-history":[{"count":0,"href":"https:\/\/potatochipsprocessing.com\/ko\/wp-json\/wp\/v2\/posts\/901\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/ko\/wp-json\/wp\/v2\/media\/880"}],"wp:attachment":[{"href":"https:\/\/potatochipsprocessing.com\/ko\/wp-json\/wp\/v2\/media?parent=901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/ko\/wp-json\/wp\/v2\/categories?post=901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/ko\/wp-json\/wp\/v2\/tags?post=901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}