{"id":875,"date":"2020-04-23T01:28:32","date_gmt":"2020-04-23T08:28:32","guid":{"rendered":"https:\/\/potatochipsprocessing.com\/?p=875"},"modified":"2021-09-11T03:08:29","modified_gmt":"2021-09-11T10:08:29","slug":"analysis-of-marketing-strategy-of-lays-potato-chips","status":"publish","type":"post","link":"https:\/\/potatochipsprocessing.com\/sw\/analysis-of-marketing-strategy-of-lays-potato-chips\/","title":{"rendered":"Uchanganuzi wa Mkakati wa Masoko wa Viazi vya Lay\u2019s"},"content":{"rendered":"
<\/div> <\/div>
<\/div> <\/div>
<\/div> <\/div>
<\/div> <\/div>
<\/div> <\/div> <\/div>
<\/div> <\/div>
<\/div> <\/div>
<\/div> <\/div>
<\/div> <\/div>
<\/div> <\/div> <\/div> <\/div>
4.8\/5 - (Kura 27) <\/div> <\/div>

When it comes to potato chips, many people think of delicious Lay’s potato chips. So, if we want to use <\/strong>potato chips making plant<\/strong> <\/a>to produce potato chips in large quantities, how can we be as successful as Lay’s? Perhaps you can benefit from the marketing strategy of Lay’s potato chips.<\/p>

About Lay’s<\/h2>

Lay’s Potato Chips is a casual snack food brand owned by PepsiCo. And PepsiCo is recognized as one of the world’s largest food and beverage companies and one of the most successful consumer products companies. Due to its good management, Lay’s potato chips now occupy a high market share and are already a well-known potato chip brand in the world.<\/p>

Marketing strategy of Lay’s potato chips<\/h2>

1. Utafiti wa soko wa kina wa viazi vya kukaanga<\/h3>

Pepsi’s market research found that consumers like to eat crispy potato chips. On this basis, Pepsi’s market research concluded that the thinner the potato, the crisper the potato chips. In order to satisfy this consumer preference, Pepsi has cultivated a kind of potato. This potato can be cut thinner than other potatoes, and the color of this potato is whiter. <\/p>

Therefore, it is inevitable that Lay’s potato chips have a higher market share. In addition, the packaging material of Leshi potato chips adopts new materials with high barrier properties, high light-shielding properties, good oil resistance, and can print fine gravure patterns.<\/p>

\"viazi
various Lay’s potato chips<\/figcaption><\/figure><\/div>

2. Mara kwa mara kuboresha ladha na mifumo ya ufungaji<\/h3>

Lay’s potato chips continue to analyze market demand and continue to launch potato chips of various flavors. Common flavors of Lay’s potato chips include original flavor, cucumber flavor, lime flavor, Korean kimchi flavor, tomato flavor, barbecue flavor and so on. In addition, Lay \u2019s also packs potato chips differently according to different tastes, which can better meet the needs of consumers. <\/p>

Vilevile, kulingana na utafiti wa soko, Leshi aligundua kuwa 49.8% ya wateja wanapenda kula viazi vya kukaanga kwenye ndoo, 33.8% wanapenda kula viazi vya kukaanga kwenye mifuko, na wateja wanaopenda viazi vya kukaanga kwenye sanduku ni 15.5%. Kwa hivyo, Lay \u2019s inahimiza zaidi viazi vya kukaanga vilivyowekwa kwenye ndoo na mifuko sokoni.<\/p>

\"usindikaji
usindikaji wa viazi vya kukaanga katika viwanda<\/figcaption><\/figure><\/div>

Mapendekezo kwa wazalishaji wa viazi vya kukaanga<\/h2>

Through the analysis of Lay’s potato chips processing, we can understand that to establish a potato chips making plant<\/a><\/strong>, we must do a market survey in advance, analyze consumer needs and reasonably arrange specific potato chip production processes.<\/p>

Ili kudumisha ushindani mkali wa soko la mashirika, lazima kwanza kuwa na mfumo mzuri wa uzalishaji na usimamizi. Usindikaji wa viazi vya kukaanga ni muhimu sana kuanzia uchaguzi wa malighafi, ununuzi wa mitambo ya kutengeneza viazi vya kukaanga<\/a><\/strong> hadi ufuatiliaji wa viungo vya uzalishaji. Kwa hivyo, wazalishaji wa viazi vya kukaanga lazima waepuke mipango mizuri.<\/p>

Wazalishaji wa viazi vya kukaanga lazima waendelee kufuatilia mwenendo wa soko, kuelewa kikamilifu mahitaji ya wateja, na mara kwa mara kuboresha ladha na mifumo ya ufungaji wa viazi vya kukaanga.<\/p>","protected":false},"excerpt":{"rendered":"

When it comes to potato chips, many people think of delicious Lay’s potato chips. So, if we want to use potato chips making plant to produce potato chips in large quantities, how can we be as successful as Lay’s? Perhaps you can benefit from the marketing strategy of Lay’s potato chips.<\/p>","protected":false},"author":1,"featured_media":876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[361,1361,241],"class_list":["post-875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-analysis","tag-analysis","tag-market-strategy","tag-potato-chips"],"_links":{"self":[{"href":"https:\/\/potatochipsprocessing.com\/sw\/wp-json\/wp\/v2\/posts\/875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/potatochipsprocessing.com\/sw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/potatochipsprocessing.com\/sw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/sw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/sw\/wp-json\/wp\/v2\/comments?post=875"}],"version-history":[{"count":0,"href":"https:\/\/potatochipsprocessing.com\/sw\/wp-json\/wp\/v2\/posts\/875\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/sw\/wp-json\/wp\/v2\/media\/876"}],"wp:attachment":[{"href":"https:\/\/potatochipsprocessing.com\/sw\/wp-json\/wp\/v2\/media?parent=875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/sw\/wp-json\/wp\/v2\/categories?post=875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/sw\/wp-json\/wp\/v2\/tags?post=875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}