{"id":901,"date":"2020-04-24T03:12:43","date_gmt":"2020-04-24T10:12:43","guid":{"rendered":"https:\/\/potatochipsprocessing.com\/?p=901"},"modified":"2024-03-29T16:51:11","modified_gmt":"2024-03-29T08:51:11","slug":"why-is-lays-potato-chip-so-success","status":"publish","type":"post","link":"https:\/\/potatochipsprocessing.com\/sw\/why-is-lays-potato-chip-so-success\/","title":{"rendered":"Kwa nini PepsiCo ilifikiria kuanzisha kiwanda cha viazi vya kukaanga nchini China?"},"content":{"rendered":"
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4.6\/5 - (14 kura) <\/div> <\/div>

PepsiCo ilitangaza uwekezaji wa dola za Marekani milioni 50 (takriban yuan milioni 346), ikainvesti katika kiwanda kikubwa cha usindikaji chipsi za viazi nchini Sichuan, China, na kununua vifaa vingi vya usindikaji wa chipsi za viazi vya Taizy. Kwa nini PepsiCo ilifikiria kuanzisha kiwanda cha chipsi za viazi nchini China?<\/p>

The reasons why Lay’s potato chips so excellent<\/h2>

Pepsi Co.’s Lay’s Potato Chips is now a world-renowned casual snack brand. Among them, Lay’s potato chips are the most representative snacks. There are three reasons can explain why Lay’s potato chips are excellent.<\/p>

1. Ufafanuzi kamili wa mteja<\/h3>

From the perspective of consumers ‘purchasing psychology, consumers’ psychology of purchasing potato chips mainly includes 1. Taste. 2. Brand. According to a survey, 41% of consumers believe that the taste of potato chips is the most important. So taste is the primary focus of potato chip producers. <\/p>

Katika bidhaa za kiwango hicho, bidhaa zenye ushawishi wa chapa mara nyingi huuza zaidi. Utafiti unaonyesha kuwa 21% ya watumiaji wanaamini kuwa chapa ni mojawapo ya mambo muhimu zaidi yanayoathiri ununuzi wao. Watumiaji hununua chipsi za viazi kwa sababu kuu ya kuridhika kiakili.<\/p>

\"chipsi
chipsi za viazi zilizokatwa<\/figcaption><\/figure><\/div>

2. Uchanganuzi wa washindani kwa ujumla<\/h3>

Lay’s has accurately found its market position after conducting research and analysis on its competitors, such as Cobb Potato Chips, Pringles Potato Chips, and Calbee Potato Chips. <\/p>

Copic Potato Chips ni chapa ya vyakula vya vitafunwa chini ya Dali Group. Imeanzishwa mwaka wa 1989, inazalisha vyakula vya kupikwa kwa hewa, keki ya yai, chipsi za viazi, na vyakula vingine vya vitafunwa. Chipsi za viazi za Copic zinapendekezwa na wasanii maarufu na zinagawanywa kwa ladha 4 kuu.<\/p>

Chipsi za Pringles zilizobuniwa na Kampuni ya Procter & Gamble ya Marekani mwaka wa 1970 zina historia ya miaka 50. Kwa muda mrefu, kwa ladha yake ya kipekee, isiyo na mafuta mengi, rahisi kubeba, na kula kwa mfululizo, Pringles imekuwa ikizidi kuwa chakula maarufu cha vitafunwa duniani, na imekuwa mojawapo ya chaguo bora kwa vijana.<\/p>

\"Mstari
Mstari wa uzalishaji wa chips za viazi wa kiotomatiki kamili<\/figcaption><\/figure>

Sababu za Pepsi kuanzisha kiwanda kikubwa cha chipsi za viazi nchini China<\/h2>

1. Lay \u2019s potato chips have a relatively mature market in China. And the consumer’s psychological consumption pattern is basically formed. Therefore, using potato chips processing plants<\/a><\/strong> to produce potato chips in China has great market potential.<\/p>

2. Kwa upande wa ladha ya bidhaa, chipsi za viazi za Lay \u2019s zinajitahidi kukidhi ladha za watumiaji wa China, na zimeunda safu ya chipsi za viazi zenye kalori ndogo na ladha nzuri.<\/p>

3. Viazi nchini China ni vya ubora mzuri na uzalishaji mkubwa, vinavyofaa sana kwa uzalishaji wa chipsi za viazi za ubora wa juu. Gharama ya chini ya kazi pia ni mojawapo ya mambo mazuri kwa usindikaji mkubwa wa chipsi za viazi.<\/p>

<\/p>","protected":false},"excerpt":{"rendered":"

PepsiCo ilitangaza uwekezaji wa dola za Marekani milioni 50 (takriban yuan milioni 346), ikainvesti katika kiwanda kikubwa cha usindikaji chipsi za viazi nchini Sichuan, China, na kununua vifaa vingi vya usindikaji wa chipsi za viazi vya Taizy. Kwa nini PepsiCo ilifikiria kuanzisha kiwanda cha chipsi za viazi nchini China?<\/p>","protected":false},"author":1,"featured_media":880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[1452,821],"class_list":["post-901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-analysis","tag-pepsi","tag-potato-chip"],"_links":{"self":[{"href":"https:\/\/potatochipsprocessing.com\/sw\/wp-json\/wp\/v2\/posts\/901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/potatochipsprocessing.com\/sw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/potatochipsprocessing.com\/sw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/sw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/sw\/wp-json\/wp\/v2\/comments?post=901"}],"version-history":[{"count":0,"href":"https:\/\/potatochipsprocessing.com\/sw\/wp-json\/wp\/v2\/posts\/901\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/sw\/wp-json\/wp\/v2\/media\/880"}],"wp:attachment":[{"href":"https:\/\/potatochipsprocessing.com\/sw\/wp-json\/wp\/v2\/media?parent=901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/sw\/wp-json\/wp\/v2\/categories?post=901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/sw\/wp-json\/wp\/v2\/tags?post=901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}