{"id":901,"date":"2020-04-24T03:12:43","date_gmt":"2020-04-24T10:12:43","guid":{"rendered":"https:\/\/potatochipsprocessing.com\/?p=901"},"modified":"2024-03-29T16:51:11","modified_gmt":"2024-03-29T08:51:11","slug":"why-is-lays-potato-chip-so-success","status":"publish","type":"post","link":"https:\/\/potatochipsprocessing.com\/ur\/why-is-lays-potato-chip-so-success\/","title":{"rendered":"\u067e\u06cc\u067e\u0633\u06cc \u06a9\u0648 \u0646\u06d2 \u0686\u06cc\u0646 \u0645\u06cc\u06ba \u0622\u0644\u0648 \u06a9\u06d2 \u0686\u067e\u0633 \u067e\u0644\u0627\u0646\u0679 \u0642\u0627\u0626\u0645 \u06a9\u0631\u0646\u06d2 \u067e\u0631 \u06a9\u06cc\u0648\u06ba \u063a\u0648\u0631 \u06a9\u06cc\u0627\u061f"},"content":{"rendered":"
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4.6\/5 - (14 \u0648\u0648\u0679\u0633) <\/div> <\/div>

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The reasons why Lay’s potato chips so excellent<\/h2>

Pepsi Co.’s Lay’s Potato Chips is now a world-renowned casual snack brand. Among them, Lay’s potato chips are the most representative snacks. There are three reasons can explain why Lay’s potato chips are excellent.<\/p>

1. \u0645\u06a9\u0645\u0644 \u0635\u0627\u0631\u0641\u06cc\u0646 \u06a9\u06cc \u062a\u062d\u0644\u06cc\u0644<\/h3>

From the perspective of consumers ‘purchasing psychology, consumers’ psychology of purchasing potato chips mainly includes 1. Taste. 2. Brand. According to a survey, 41% of consumers believe that the taste of potato chips is the most important. So taste is the primary focus of potato chip producers. <\/p>

\u0627\u06cc\u06a9 \u06c1\u06cc \u062f\u0631\u062c\u06c1 \u06a9\u06d2 \u0645\u0635\u0646\u0648\u0639\u0627\u062a \u0645\u06cc\u06ba\u060c \u0628\u0631\u0627\u0646\u0688 \u06a9\u06cc \u0627\u062b\u0631 \u067e\u0630\u06cc\u0631\u06cc \u0648\u0627\u0644\u06cc \u0645\u0635\u0646\u0648\u0639\u0627\u062a \u0632\u06cc\u0627\u062f\u06c1 \u0641\u0631\u0648\u062e\u062a \u062d\u0627\u0635\u0644 \u06a9\u0631\u062a\u06cc \u06c1\u06cc\u06ba\u06d4 \u0633\u0631\u0648\u06d2 \u06a9\u06d2 \u0645\u0637\u0627\u0628\u0642 21% \u0635\u0627\u0631\u0641\u06cc\u0646 \u06cc\u0642\u06cc\u0646 \u06a9\u0631\u062a\u06d2 \u06c1\u06cc\u06ba \u06a9\u06c1 \u0628\u0631\u0627\u0646\u0688\u0632 \u062e\u0631\u06cc\u062f\u0627\u0631\u06cc \u067e\u0631 \u0627\u062b\u0631 \u0627\u0646\u062f\u0627\u0632 \u06c1\u0648\u0646\u06d2 \u0648\u0627\u0644\u06d2 \u0639\u0648\u0627\u0645\u0644 \u0645\u06cc\u06ba \u0633\u06d2 \u0627\u06cc\u06a9 \u06c1\u06cc\u06ba\u06d4 \u0635\u0627\u0631\u0641\u06cc\u0646 \u0632\u06cc\u0627\u062f\u06c1 \u062a\u0631 \u0646\u0641\u0633\u06cc\u0627\u062a\u06cc \u062a\u0633\u06a9\u06cc\u0646 \u06a9\u06cc \u0648\u062c\u06c1 \u0633\u06d2 \u0622\u0644\u0648 \u0686\u067e\u0633 \u062e\u0631\u06cc\u062f\u062a\u06d2 \u06c1\u06cc\u06ba.<\/p>

\"\u0633\u0644\u0627\u0626\u0633\u0688
\u0633\u0644\u0627\u0626\u0633\u0688 \u0622\u0644\u0648 \u0686\u067e\u0633<\/figcaption><\/figure><\/div>

2. \u0645\u062c\u0645\u0648\u0639\u06cc \u06a9\u0645\u067e\u06cc\u0679\u06cc\u0679\u0631 \u0627\u06cc\u0646\u0627\u0644\u06cc\u0633\u0633<\/h3>

Lay’s has accurately found its market position after conducting research and analysis on its competitors, such as Cobb Potato Chips, Pringles Potato Chips, and Calbee Potato Chips. <\/p>

\u06a9\u0627\u067e\u06a9 \u0622\u0644\u0648 \u0686\u067e\u0633 \u0688\u0627\u0644\u06cc \u06af\u0631\u0648\u067e \u06a9\u06d2 \u062a\u062d\u062a \u0627\u06cc\u06a9 \u0627\u0633\u0646\u06cc\u06a9 \u0641\u06cc\u0688 \u067e\u0631\u0648\u0688\u06a9\u0634\u0646 \u0628\u0631\u0627\u0646\u0688 \u06c1\u06d2\u06d4 1989 \u0645\u06cc\u06ba \u0642\u0627\u0626\u0645\u060c \u06cc\u06c1 \u0628\u0646\u06cc\u0627\u062f\u06cc \u0637\u0648\u0631 \u067e\u0631 \u0641\u064f\u0641\u0688 \u062e\u0648\u0631\u0627\u06a9\u060c \u0627\u0646\u0688\u06d2 \u06a9\u06cc \u0632\u0631\u062f\u06cc pie\u060c \u0622\u0644\u0648 \u0686\u067e\u0633\u060c \u0627\u0648\u0631 \u062f\u06cc\u06af\u0631 \u0627\u0633\u0646\u06cc\u06a9 \u06a9\u06be\u0627\u0646\u06d2 \u062a\u06cc\u0627\u0631 \u06a9\u0631\u062a\u0627 \u06c1\u06d2\u06d4 \u06a9\u0627\u067e\u06a9 \u0622\u0644\u0648 \u0686\u067e\u0633 \u0645\u0639\u0631\u0648\u0641 \u06af\u0644\u0648\u06a9\u0627\u0631\u0648\u06ba \u06a9\u06cc \u0633\u0641\u0627\u0631\u0634 \u0633\u06d2 \u0646\u0648\u0627\u0632\u0627 \u06af\u06cc\u0627 \u06c1\u06d2 \u0627\u0648\u0631 \u0628\u0646\u06cc\u0627\u062f\u06cc \u0637\u0648\u0631 \u067e\u0631 4 \u0630\u0627\u0626\u0642\u0648\u06ba \u0645\u06cc\u06ba \u062a\u0642\u0633\u06cc\u0645 \u06c1\u06cc\u06ba\u06d4<\/p>

\u067e\u0631\u0650\u0646\u06af\u0644\u0632 \u0622\u0644\u0648 \u0686\u06cc\u067e\u0633 \u06a9\u06cc \u0627\u0628\u062a\u062f\u0627 \u067e\u0631\u0627\u0624\u06a9\u0679\u0631 \u0627\u06cc\u0646\u0688 \u06af\u06cc\u0645\u0628\u0644 \u06a9\u0645\u067e\u0646\u06cc \u0622\u0641 \u0627\u0645\u0631\u06cc\u06a9\u06c1 \u06a9\u06cc \u0637\u0631\u0641 \u0633\u06d2 1970 \u0645\u06cc\u06ba \u06c1\u0648\u0626\u06cc \u062a\u06be\u06cc \u062c\u0633 \u06a9\u06cc \u062a\u0627\u0631\u06cc\u062e 50 \u0633\u0627\u0644 \u067e\u0631\u0627\u0646\u06cc \u06c1\u06d2\u06d4 \u0637\u0648\u06cc\u0644 \u0645\u062f\u062a \u0633\u06d2\u060c \u0627\u0633 \u06a9\u06cc \u0645\u0646\u0641\u0631\u062f \u0630\u0627\u0626\u0642\u06c1\u060c \u06a9\u0648\u0626\u06cc \u0686\u06a9\u0646\u0627\u0626\u06cc \u06a9\u0627 \u0627\u062d\u0633\u0627\u0633 \u0646\u06c1\u06cc\u06ba\u060c \u0644\u06d2 \u062c\u0627\u0646\u06d2 \u0645\u06cc\u06ba \u0622\u0633\u0627\u0646\u06cc\u060c \u0627\u0648\u0631 \u0628\u06cc\u0686 \u0645\u06cc\u06ba \u06a9\u06be\u0627\u0646\u06d2 \u06a9\u06cc \u0633\u06c1\u0648\u0644\u062a \u06a9\u06cc \u0648\u062c\u06c1 \u0633\u06d2 \u067e\u0631\u0646\u06af\u0644\u0632 \u0622\u06c1\u0633\u062a\u06c1 \u0622\u06c1\u0633\u062a\u06c1 \u062f\u0646\u06cc\u0627 \u0628\u06be\u0631 \u0645\u06cc\u06ba \u0627\u06cc\u06a9 \u0639\u0648\u0627\u0645\u06cc \u0627\u0633\u0646\u06cc\u06a9 \u0628\u0646 \u06af\u06cc\u0627 \u06c1\u06d2\u060c \u0627\u0648\u0631 \u0646\u0648\u062c\u0648\u0627\u0646\u0648\u06ba \u06a9\u06d2 \u0644\u0626\u06d2 \u0627\u0633\u0646\u06cc\u06a9 \u06a9\u0627 \u0628\u06c1\u062a\u0631\u06cc\u0646 \u0627\u0646\u062a\u062e\u0627\u0628\u0648\u06ba \u0645\u06cc\u06ba \u0633\u06d2 \u0627\u06cc\u06a9 \u0628\u0646 \u06af\u06cc\u0627 \u06c1\u06d2\u06d4<\/p>

\"\u0645\u06a9\u0645\u0644
\u0645\u06a9\u0645\u0644 \u062e\u0648\u062f\u06a9\u0627\u0631 \u0622\u0644\u0648 \u06a9\u06d2 \u0686\u067e\u0633 \u067e\u0631\u0648\u0688\u06a9\u0634\u0646 \u0644\u0627\u0626\u0646<\/figcaption><\/figure>

\u067e\u06cc\u067e\u0633\u06cc \u0646\u06d2 \u0686\u06cc\u0646 \u0645\u06cc\u06ba \u0627\u06cc\u06a9 \u0628\u0691\u06d2 \u0622\u0644\u0648 \u0686\u067e\u0633 \u067e\u0644\u0627\u0646\u0679 \u0642\u0627\u0626\u0645 \u06a9\u0631\u0646\u06d2 \u06a9\u06cc \u0648\u062c\u0648\u06c1\u0627\u062a<\/h2>

1. Lay \u2019s potato chips have a relatively mature market in China. And the consumer’s psychological consumption pattern is basically formed. Therefore, using potato chips processing plants<\/a><\/strong> to produce potato chips in China has great market potential.<\/p>

2. \u067e\u0631\u0648\u0688\u06a9\u0679 \u06a9\u06d2 \u0630\u0627\u0626\u0642\u06d2 \u06a9\u06d2 \u0644\u062d\u0627\u0638 \u0633\u06d2\u060c Lay \u2019s \u0622\u0644\u0648 \u0686\u067e\u0633 \u0686\u06cc\u0646 \u06a9\u06d2 \u0635\u0627\u0631\u0641\u06cc\u0646 \u06a9\u06cc \u0630\u0627\u0626\u0642\u06c1 \u06a9\u06d2 \u0645\u0637\u0627\u0628\u0642 \u0688\u06cc\u0632\u0627\u0626\u0646 \u06a9\u06cc \u06af\u0626\u06cc \u06c1\u06cc\u06ba\u060c \u0627\u0648\u0631 \u06a9\u0645 \u06a9\u06cc\u0644\u0648\u0631\u06cc \u06a9\u06d2 \u0633\u0627\u062a\u06be \u0627\u0686\u06be\u0627 \u0630\u0627\u0626\u0642\u06c1 \u0631\u06a9\u06be\u0646\u06d2 \u0648\u0627\u0644\u06cc \u0622\u0644\u0648 \u0686\u067e\u0633 \u06a9\u06cc \u0627\u06cc\u06a9 \u0633\u0644\u0633\u0644\u06c1 \u062a\u06cc\u0627\u0631 \u06a9\u06cc\u0627 \u06af\u06cc\u0627 \u06c1\u06d2.<\/p>

3. \u0686\u06cc\u0646 \u06a9\u06d2 \u0622\u0644\u0648 \u0627\u0686\u06be\u06d2 \u0645\u0639\u06cc\u0627\u0631 \u06a9\u06d2 \u06c1\u06cc\u06ba \u0627\u0648\u0631 \u067e\u06cc\u062f\u0627\u0648\u0627\u0631 \u0632\u06cc\u0627\u062f\u06c1 \u06c1\u06d2\u060c \u062c\u0648 \u0627\u0639\u0644\u06cc\u0670 \u0645\u0639\u06cc\u0627\u0631 \u06a9\u06d2 \u0622\u0644\u0648 \u0686\u067e\u0633 \u06a9\u06cc \u062a\u06cc\u0627\u0631\u06cc \u06a9\u06d2 \u0644\u0626\u06d2 \u0628\u06c1\u062a \u0645\u0648\u0632\u0648\u06ba \u06c1\u06d2\u06d4 \u06a9\u0645 \u0645\u062d\u0646\u062a\u06cc \u0644\u0627\u06af\u062a \u0628\u06be\u06cc \u0628\u0691\u06d2 \u067e\u06cc\u0645\u0627\u0646\u06d2 \u067e\u0631 \u0622\u0644\u0648 \u0686\u067e\u0633 \u06a9\u06cc \u067e\u0631\u0648\u0633\u06cc\u0633\u0646\u06af \u06a9\u06d2 \u0644\u0626\u06d2 \u0627\u06cc\u06a9 \u0641\u0627\u0626\u062f\u06c1 \u0645\u0646\u062f \u0641\u06cc\u06a9\u0679\u0631 \u06c1\u06d2\u06d4<\/p>

<\/p>","protected":false},"excerpt":{"rendered":"

\u067e\u06cc\u067e\u0633\u06cc \u06a9\u0648 \u0646\u06d2 \u0627\u0645\u0631\u06cc\u06a9\u06c1 \u06a9\u06d2 50 \u0645\u0644\u06cc\u0646 \u0688\u0627\u0644\u0631 (\u062a\u0642\u0631\u06cc\u0628\u0627\u064b 346 \u0645\u0644\u06cc\u0646 \u06cc\u0648\u0622\u0646) \u06a9\u06cc \u0633\u0631\u0645\u0627\u06cc\u06c1 \u06a9\u0627\u0631\u06cc \u06a9\u0627 \u0627\u0639\u0644\u0627\u0646 \u06a9\u06cc\u0627\u060c Sichuan\u060c \u0686\u06cc\u0646 \u0645\u06cc\u06ba \u0627\u06cc\u06a9 \u0628\u0691\u06d2 \u0622\u0644\u0648 \u0686\u067e\u0633 \u067e\u0631\u0648\u0633\u06cc\u0633\u0646\u06af \u067e\u0644\u0627\u0646\u0679 \u0645\u06cc\u06ba \u0633\u0631\u0645\u0627\u06cc\u06c1 \u06a9\u0627\u0631\u06cc \u06a9\u06cc \u06af\u0626\u06cc\u060c \u0627\u0648\u0631 Taizy \u0622\u0644\u0648 \u0686\u067e\u0633 \u067e\u0631\u0648\u0633\u06cc\u0633\u0646\u06af \u0622\u0644\u0627\u062a \u06a9\u06cc \u0628\u0691\u06cc \u0645\u0642\u062f\u0627\u0631 \u062e\u0631\u06cc\u062f\u06cc\u06d4 \u067e\u06cc\u067e\u0633\u06cc \u06a9\u0648 \u0646\u06d2 \u0686\u06cc\u0646 \u0645\u06cc\u06ba \u0622\u0644\u0648 \u0686\u067e\u0633 \u06a9\u0627\u0631\u062e\u0627\u0646\u06c1 \u0642\u0627\u0626\u0645 \u06a9\u0631\u0646\u06d2 \u067e\u0631 \u06a9\u06cc\u0648\u06ba \u063a\u0648\u0631 \u06a9\u06cc\u0627\u061f<\/p>","protected":false},"author":1,"featured_media":880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[1452,821],"class_list":["post-901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-analysis","tag-pepsi","tag-potato-chip"],"_links":{"self":[{"href":"https:\/\/potatochipsprocessing.com\/ur\/wp-json\/wp\/v2\/posts\/901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/potatochipsprocessing.com\/ur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/potatochipsprocessing.com\/ur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/ur\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/ur\/wp-json\/wp\/v2\/comments?post=901"}],"version-history":[{"count":0,"href":"https:\/\/potatochipsprocessing.com\/ur\/wp-json\/wp\/v2\/posts\/901\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/ur\/wp-json\/wp\/v2\/media\/880"}],"wp:attachment":[{"href":"https:\/\/potatochipsprocessing.com\/ur\/wp-json\/wp\/v2\/media?parent=901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/ur\/wp-json\/wp\/v2\/categories?post=901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/potatochipsprocessing.com\/ur\/wp-json\/wp\/v2\/tags?post=901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}